Experience

Freelance Graphic Designer  2008 – present

Web and email graphics, catalog layout and concepting, logo design, business cards, email templates

Senior Graphic Artist  October 1995 – May 2017  WinterSilks, Madison, WI

•  Create compelling daily email campaigns, home pages, site banners, and graphics as lead digital designer

•  Develop on-brand concepts, keeping a cohesive look to print catalog, enhancing and expanding on brand messages and product stories

•  Plan email campaign promotions and product features

•  Work closely with e-commerce specialist, meeting daily deadlines and handing off creative

•  Design and code homepage content and site updates weekly

•  Manage catalog of product images for retouching, color correcting, and web use

•  Update website product images regularly using CMS, ensuring a superior customer experience

•  Retouch and color correct images for web promotions and product pages

•  Update site with content management system to maintain freshness and current seasonality

•  Work with developers to make aesthetic updates such as color palettes, fonts, and dropdown menus

•  Support print catalog with graphics and illustrations as needed, concept covers and interior pages, highly detailed proofing support for all books and collateral materials

•  Code, write copy, update social media, schedule campaigns for deployment (using Responsys, YesMail) and make urgent site updates when needed as backup to small team

Previous Experience 

Concessions manager, framing, retail

 Education & Skills

University of Wisconsin, Madison

Madison Area Technical College, Commercial Art Degree

Adobe Creative Suite, Microsoft Office